
With input from thousands of people in-person and online, we have assessed needs, evaluated and prioritized projects, and identified programs and strategies to create an action plan for implementation. Through this study, Midtown Alliance examined ideas to ensure the area’s long-term vitality, reinforce transit investments, and manage vehicle traffic while continuing to offer a quality environment for walking and biking. Midtown Alliance undertook its largest transportation study yet to examine district-wide mobility. The overall vision for Midtown remains consistent – a livable, walkable district in the heart of Atlanta a place where people, business and culture converge to create a live-work-play community with a distinct personality and a premium quality of life. In this version of Blueprint Midtown, there is an even greater emphasis on quality environments that are accessible, diverse, experiential, and sustainable.Ĭheck out the final documents: Overview: Moving Forward with Blueprint 3.0 and Blueprint 3.0 Action Plan. This two-year process engaged the community to recalibrate and refine a long-range plan that positions Midtown as the Southeast’s premier urban district.

Funded by voluntary assessments of commercial property owners.To date, with contributions from the MID and public and private grants, more than $100M has been raised to continue to build-out the BlueprintĪfter extensive growth and change over the last 15 years, the Blueprint was again updated for the third time in 20. The creation of the Midtown Improvement District (MID). Momentum that continues today, with substantial new development activity

More than $4.5B of new investment since 1997, including 40M sq ft of office, residential, retail, and hospitality space in a 1.2 sq mi area The single largest rezoning in the City’s history.Thousands of citizens and businesses were involved in the process, and the results of the Blueprint Midtown process have been nothing short of astounding.
BLUEPRINT III UPDATE
A subsequent update in 2003 resulted in Blueprint Midtown II and focused on planning for additional retail, transit and parks. Some of the key tools in this effort are: Blueprint Midtown I and IIīlueprint Midtown was a nationally regarded community planning process spearheaded by Midtown Alliance beginning in 1997. What sets Blueprint Midtown apart from so many planning processes is the fact that it got implemented. Big time. The original Blueprint stimulated dramatic changes to Midtown by providing a framework and catalyst for new housing, desirable office space, transportation improvements, public safety initiatives, environmental clean-up, and a pedestrian-friendly streetscape program.

Our organization has a long track record of big ideas, proactive planning, development assistance, and project implementation – all of which contribute to Midtown’s emergence as a thriving urban center.
